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عمومی::
بازاریابی اجازهای
More than twenty years ago, in Permission Marketing, I narrated the beginning of a revolution.
Permission marketing recognizes the new power of the best consumers to ignore marketing.
Pay attention is a key phrase here, because permission marketers understand that when someone chooses to pay attention they actually are paying you with something valuable.
One of the key drivers of permission marketing, in addition to the scarcity of attention, is the extraordinarily low cost of connecting with people who want to hear from you.
If it sounds like you need humility and patience to do permission marketing, that's because it does.
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